How to Wow!
September 30, 2008
Every client, every situation is, of course, different, but regardless of the details of the situation, if you aren’t getting the response you want, or expect, you need to look at your message and – just as important – at how you are expressing that message.
Often, with just a few adjustments, you can go from a near miss to a slam dunk, from a “that was nice” presentation to one that knocks their socks off, from a mediocre meeting to one that fires up each and every participant.
The thing is, when you want to make a good impression no detail is too small. No amount of advance preparation is too much. No word choice is unimportant.
The shirt you wear, the chair you sit in, the thank-you note you write afterward should all be carefully considered, and ultimately compound the impression of someone who’s calm, confident, and in-command.
The strategies offered in How to WOW, Frances Cole Jones’s new book, come from a spectrum of modalities and, aside from the general principles; the information offered is yours to pick and choose from.
There are no “rules” because each comes to the table with a unique set of attributes and circumstances.
And more important, each is smart enough to know what will work for them and their circumstances: what will help give you the confidence to speak your mind in a meeting, motivate your team under deadline, or negotiate your business deal over pasta puttanesca.
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