Al Betz, Author of Outfluence, is BusinessSummaries.com’s Author of the Month for April 2009
April 6, 2009
Miami, Florida, April 2, 2009—BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, announces that Al Betz, acclaimed author of Outfluence (published by Silverbear Graphics, 2008), is the Author of the Month for April 2009.
Al Betz is the Founder and Chief Executive Officer of Outfluence, LLC. He has a nationwide reputation as a realtime reporter, an author, and a leader in the court reporting world. Major legal matters he and his company participated in include the grand jury investigation of the Clinton Administration, and the recent litigation involving alleged accounting fraud of Ernst & Young, WorldCom and Enron.
As an author, Betz has interviewed and transcribed the stories of numerous subjects, including families of 9/11 victims in an effort to preserve their loved ones’ life stories. He credits his Outfluence approach to life and to business for enabling him to attract positive people to his life and to his business.
Outfluence is defined by Betz as a way to effect real, positive change – even if one doesn’t have all the authority, money, or clout that is usually required to effect such change. Applied consciously, outfluence creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses.
Outfluence turns conventional thinking about influence upside down – making a powerful force available to anyone who chooses to use it. Betz’s book on the topic, Outfluence, introduces the power of silent communication and teaches principles and behaviors to help people become more effective in their day-to-day interactions. It will also teach them that the effort extended to show others that we care makes an impression – whether our approach is in the form of speaking, writing, listening, or practicing patience and respect. Read more about Betz and his groundbreaking book at http://www.outfluenceonline.com/Al-Betz.html
The BusinessSummaries.com editorial staff interviewed Betz about his book and the story behind it. Key excerpts from the interview are posted at http://www.bizsum.com/author-of-the-month-april2009.php. The summary of Outfluence was released to BusinessSummaries.com’s subscribers on February 9, 2009.
Every week, subscribers enjoy business book summaries of today’s business bestsellers in PDF, PDA, Powerpoint, audio, video and mindmap formats. The latest versions of the book summaries are all available online upon subscription to BusinessSummaries.com.
Miami, Florida, February 2, 2009—BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, announces that Gal Borenstein, acclaimed author of the book What Really Counts for CEOs (published by Borenstein Executive University Press in 2009), is the Author of the Month for February 2009.
At the end of the day, every CEO has to be able to find out which marketing strategies and tactics are working for in his or her company. Yet, trapped by old-school marketing practices that don’t fit and perpetuate finger-pointing between sales and marketing departments, it can be hard to find out for sure which marketing practices are really effective. That’s unless a CEO is able to quickly discern What Really Counts.
It’s a brave new world for CEOs. The move from old-school print advertising to Web 2.0 social networks and the emergence of digital strategies has left many CEOs in the lurch. Far too often, many of them have no idea which part of their marketing works and which part doesn’t. And neither do many of them know what they should invest in to enhance their company’s long-term success. This confusion leads to quite a few CEOs spending more marketing budget dollars than necessary – and by doing so, squandering profit margins and resources that could be used elsewhere.
If the CEO does not understand which parts of the marketing effort are producing the best ROI, there is a strong likelihood that in seeking to increase efficiency, he or she will cut the very infrastructure required to maintain or restore the company’s vitality.
In What Really Counts for CEOs, Gal Borenstein, founder and CEO of the Washington, D.C. integrated marketing communications firm The Borenstein Group, seeks to teach CEOs to ask their marketing, sales and communication teams the right questions that will produce better answers, those which lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, they will find out What Really Counts and make it work hard for their money.
This book will help CEOs uncover the key challenges they must face, and will give them the tools needed to treat marketing as a science.
The BusinessSummaries.com editorial staff interviewed Gal about his book and the story behind it. Key excerpts from the interview are posted on the BusinessSummaries website. The summary of What Really Counts for CEOs was released to BusinessSummaries.com’s subscribers on January 5, 2009.
Every week, subscribers enjoy business book summaries of today’s business bestsellers in PDF, PDA, Powerpoint, audio, video and mindmap formats. The latest versions of the book summaries are all available online upon subscription to BusinessSummaries.com.
Miami, Florida, November 6, 2008—BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, announces that Mark Jordan, acclaimed author of the book “Selling Your Business the Hard Easy Way”, is the Author of the Month for November 2008.
Selling a business can be a tough, dicey process in which there are many potential pitfalls, but it doesn’t have to be that way. In “Selling Your Business the Hard Easy Way”, Mark Jordan offers readers down-to-earth insight into the key aspects of what is potentially one of the most momentous decisions of any entrepreneur’s life – deciding to sell one’s business – and everything that follows, from determining if potential sellers are really ready to sell their businesses, to finalizing a deal with the right buyer.
The BusinessSummaries.com editorial staff interviewed Jordan about his book and the story behind it. Key excerpts from the interview are posted on the BusinessSummaries website. The summary of “Selling Your Business the Hard Easy Way” was released on October 20.
Every week, subscribers enjoy business book summaries of today’s business bestsellers in PDF, PDA, Powerpoint, audio, video and mindmap formats. The latest versions of the book summaries are all available online upon subscription to BusinessSummaries.com.
